Uncovering bold truths about brands. And telling those truths in the most compelling manner possible. It takes a strong foundation.
Since 2010 we’ve been fortunate to partner with the J.A. and Kathryn Albertson Foundation. The foundation of that relationship? Passion, trust and a shared commitment to improving education here in Idaho and beyond.
This week the CBS Television Network will air TEACH, a new two-hour special that explores America’s education system through the eyes, minds and hearts of its most essential resource – teachers. The program, airing locally on KBOI TV Channel 2, will include a special two-minute segment produced with video footage created by SOVRN Creative on behalf of the J.A. and Kathryn Albertson Foundation.
It’s a bright moment in the national spotlight for the foundation, a great showcase of our state at its best and a proud moment for our brand.