When one of your favorite clients comes looking for big promotional ideas for the big game you can’t afford to let them look like a rookie.
The J.A. and Kathryn Albertson Foundation needed a new way to leverage its partnership with Boise State athletics and promote ‘Go On’ – the vital initiative that encourages Idaho youth to pursue education and life beyond high school. With our strong history of delivering breakout creative ideas and memorable execution, pre-game expectations were high. SOVRN delivered a solution true to the program campaign, the venue and the moment.
This deck of 19 custom ‘Go On’ branded BSU player cards was designed and produced by the SOVRN Creative team in partnership with one of the country’s leading sports card manufacturers and collaboration with House of Davis. Volunteers distributed 20,000 sets of the cards at Bronco Stadium during Boise State’s 60-7 blowout of Southern Miss on 9/28/13. Making new fans for the featured players and the sponsoring program.