Nor should it when it comes to marketing – especially an inaugural VIP partner marketing opportunity.
Our long-term client Western States Cat was planning to get some of its top regional customers together to demonstrate the depth and breadth of their partnership commitment. That’s when they called in SOVRN.
We helped them see the opportunity in five distinct customer touches, all wrapped in a strong and distinct, co-branded program identity. From the hand-delivered save the date notice to a personalized itinerary packet and a memorable post-event thank you that included handmade, custom-fit work gloves from a nationally known Idaho supplier, this campaign was a perfect fit for the job at hand.