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1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

Storytelling 101

Standing out in a crowd is half the battle in many situations, from social to business. At SOVRN we know how to attract the right talent to all types of organizations using inspiring design and messaging.


To help Boise State University’s distinguished Educational Technology program stand out from the competition in regional recruiting fairs, we combined old school handcrafted typography with modern 3D models of captivating objects. The posters are bold works of art that command attention and draw in candidates from a distance. Upon closer inspection, each tells a powerful story that speaks to the audience about the benefits of continuing their graduate-level education as well as differentiating aspects of the program.


Collectively, the series promotes the program in a holistic way that progressively extends the brand’s potential.