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1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

A Timely IDEA

Idaho’s education climate is changing rapidly, and charter schools of all sorts are making a positive impact on students and families across the state.


This :30 broadcast spot helps the Idaho Distance Education Academy position its free, distance learning model with target audience members in movie theaters across select Idaho cities. Motion graphics enhance the message by adding visual interest and clarity to the short overview video.


A longer-form edit using the same concept and visual assets goes deeper into the IDEA story and will be used by the organization on its website and in recruiting presentations around the state.