A major donation to further develop scientific minds is a great reason to celebrate. And this video captured both the excitement of the moment and the life-changing power of the partnership between the Micron Foundation and BSU’s College of Engineering. Our opportunity was to collaborate with our colleagues at Micron to create a special in-game video that would set the tone for a major financial award to the university. Working with both new and existing footage, SOVRN video and motion specialists came up with a high-impact concept that showed engaged minds at work and play, bringing the realities of STEM (Science, Technology, Engineering and Math) to life before the capacity home crowd. Tie-ins with the announcer’s script and stadium raceway messaging boards complemented the effort and combined to create a memorable, high-impact brand moment.