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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

Preparing the family-owned brand for the road ahead

Bish’s RV is one of the region’s oldest and largest recreational vehicle (RV) dealers. With multiple locations and a sterling reputation for quality products and exemplary service, all they needed to continue to grow was an updated brand image. Working with company owners and marketing leaders, we immersed ourselves in the category and figured out what the competition looked like.

 

The reinvigorated brand simplified colors and used big-as-the-West images to build on the well-known company tagline, “Where Memories Begin.” In addition to a new logo design, we delivered conceptual direction for development of new outdoor and print advertisements, online presence and premium gifts and wearables for customers and staff.