SOVRN created a series of videos featuring Boise Inc.’s CEO that centered around three core values — safety, integrity, and quality. We captured footage of the great people that work at Boise Inc.’s Nampa packaging plant and what goes on within the company.
Boise Inc. asked SOVRN to handle creative and video production for a series of internal videos that highlighted their company’s three core values – quality, integrity and safety.
Originally, what Boise Inc. had in mind was something scripted. But after talking to several people within their organization it became clear that their CEO had a natural, easy, fun demeanor that his employees really responded to. So rather than put words in his mouth, we let him speak off the cuff. This enabled us to capture his spontaneity and really let his personality shine through. By focusing on real human interaction, and a natural, honest delivery, we were able to produce a series of videos that talked to the Boise Inc. employees and not down to them.
– Video Production