With so much of healthcare marketing looking the same, Boise-based Inofile provided SOVRN with an excellent opportunity to create standout work in the space – giving this innovative IT company an energizing re-brand that captures its progressive spirit and industry-changing technology. From the ‘standard prescription’ of product marking collateral to interactive tools that communicate new and emerging concepts in the industry, we kept the content brief and to the point, with bold graphics and washes of color that help the brand rise above the bland visual noise endemic to healthcare.
Re-envision and relaunch Inofile a healthcare IT startup.
From strategic brand development and marketing communications to brand and product sales support assets, we created an integrated brand experience for customers, partners and industry peers that elevates the innovative thinking and critical technology work being done by this thriving startup.
– Strategic Messaging
– Brand Development