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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

Reading. Writing. Revolution.

House of Davis and the J.A. and Kathryn Albertson Foundation recently called upon SOVRN to create the brand identity and promotional elements for its newest initiative – The ED Sessions. The ED Sessions are an effort to elevate the education conversation in Idaho, above the din of local politics, to an examination of the entire system in this state and in the country at large.

Challenge

In a highly charged political environment, we were tasked with branding and promoting a series of lectures and discussions with the goal of raising the level of discourse in Idaho with regards to its educational challenges.

Solution

SOVRN helped to name the lecture series, created the logo, developed a series of posters, three TV spots and even designed the stage décor. For the Mike Rowe event, in particular, we created a series of short videos showcasing individuals from Idaho who’d gone on to receive vocational training after high school and who were doing well today because of it.

Components

– Brand Identity

– Advertising: Broadcast & Print

– Stage Decor & Displays

– Show Open Graphics

Short Film Sequence

Website Design

– Invitations