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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

An ounce of awareness...

Preventing gallons of waste is an important goal for BWE (Boise Watershed Exhibits, Inc.). Education is one way in which this non-profit achieves it. In order to expand their educational facilities and reach more Treasure Valley residents with their message, BWE looked to SOVRN for video, motion graphics and compelling contact that would engage audiences and activate them to donate to the cause.

Challenge

Advise and assist this non-profit group of business and environmental visionaries with efforts to engage the community and raise awareness.

Solution

Representing the interests of a wide variety of stakeholders, this community engagement work combines technical and environmental knowledge in a compelling way that educates and activates audiences. By understanding the scope of the water challenges in Idaho’s Treasure Valley as well as the efforts of the City of Boise’s Public Works Department we were able to create a compelling branded effort to raise awareness and secure vital funding for education and outreach efforts. The outcome: secure funding to create a life-size outdoor living learning laboratory adjacent to the City of Boise’s primary wastewater treatment facility that will enrich environmental education our community From the motion graphics of the overview video to the images and content on the effort’s website, SOVRN brought together our strategic and tactical skills to address the opportunity in a way that attracts and motivates audiences to take action. This public-private partnership is a great example of how SOVRN plays a vital branding leadership role in Boise and how groups with common interests utilize marketing and branding services to promote sustainability. The site and the video can be seen at http://www.boisewatershedexhibits.org

Components

– Strategic Recommendations

– Content and Messaging

– Multipurpose Video

– Website Development