SOVRN designed Simplot’s new corporate advertising campaign called “The Magic of Agriculture” which featured their global efforts to increase food production, especially in developing nations. For a large, multinational corporation, Simplot very much flies under the radar because, in the U.S., they have a small retail brand footprint. This was an opportunity to really tell their story – one that most people hadn’t heard, even in Idaho. SOVRN was responsible for creative direction, storyboarding, and corporate video production. View the campaign.