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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

The magic of agriculture

SOVRN designed Simplot’s new corporate advertising campaign called “The Magic of Agriculture” which featured their global efforts to increase food production, especially in developing nations. For a large, multinational corporation, Simplot very much flies under the radar because, in the U.S., they have a small retail brand footprint. This was an opportunity to really tell their story – one that most people hadn’t heard, even in Idaho. SOVRN was responsible for creative direction, storyboarding, and corporate video production.  View the campaign.