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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

High School is not enough.

A series of TV spots created for the J.A. and Kathryn Albertson Foundation to bring attention to Idaho’s low national educational rankings. We used a combination of cinematic visuals featuring Chris Petersen, Head Coach of the Boise State Broncos and stark statistics using motion graphics. This effort was part of a larger campaign in association with House of Davis.

Challenge

Utilize Chris Petersen, BSU’s head football coach, as a spokesperson to promote the ‘Go On’ campaign to increase the percentage of Idaho’s youth pursuing advanced training or education after high school.

Solution

We concepted a different approach to best utilize Coach Petersen’s notoriety. The spots featured him without his normal BSU outfit and without speaking on camera. His voice was added to add gravitas to the spot and grab the viewer’s attention. To provide context, we created two motion graphics spots that highlighted some of the most important statistics related to the ‘Go On’ campaign’s mission.

Components

– TV Advertising