Banking can be a tough category for branding and marketing because so many banks are content with selling the same basic products and looking like… well, most any other bank on the block. But in an era where many consumers have lost faith in the mega bank corporations, we believe the timing is right for local banks eager to stand out and stand apart from the competition. That’s why we were so eager to work with Idaho First Bank – a locally-owned, Idaho community bank.
Working with leaders across the bank’s many business functions, we undertook a discovery exercise to assess the marketplace and develop a positioning that would distinguish this privately-held financial institution on its priorities – putting people, community and Idaho first in its decision-making and operations. The result is a bank that looks as different as it is. A brand that has something to say and is confident in how it connects with local business and personal banking consumers. And a growing relationship that is making a difference for the bank’s owners, employees and customers.