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1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

On-Target Branding

All brands aspire to hit the mark with their customers. And for this premium  manufacturer who sells to law enforcement and military professionals as well as other discriminating enthusiasts,  customers expect nothing but the best. While still a brand in progress, we helped update their look and elevate their brand perception.


This small, premium manufacturer had a great reputation amongst enthusiasts and a growing industry presence. They came to SOVRN looking to retool the look and feel of their retail operations and brand marketing.


Simplicity and precision are hallmarks of the brand’s products that we picked up on and used as influences to rethink and redesign retail image, product packaging and communications across their channel and social media outlets. Now the confident professionalism of the founder and staff comes through at every brand touch point.


– Branded Interior Design

– Product Packaging Design

– Retail Signage

– Sales Support Assets

– Social Media Strategy & Implementation

– Channel Development Strategy & Planning