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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

A :30 second PSA 444 years in the making

444 years – that’s the half-life of mercury. Meaning, if you carelessly toss and break a compact fluorescent light (CFL) bulb, the mercury that escapes sticks around for a long, long time. The animated broadcast PSA we developed for the City of Boise Public Works Department educates the public on the sources and impact of mercury then helps direct them to proper disposal sites.