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1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

Fresh Design for Everyone.

AD-AS Furniture wanted to rebrand themselves with a new name and more retail-friendly image. Our task was to help them appeal to customers of adjustable workstations, desks, and tables outside of the clinical setting. We helped them bring the Populas brand to life.


Create a brand from scratch that conveys a sense of modern design and communicates that brand (and its products) in the most effective manner possible.


The identity we created for Populas was one that conveyed a sense of practical style, form as well as function. We built a website that allowed Populas to show off their products in a more progressive, easy-to-digest way, and that made adding future products simple. The result was a site that was simple to navigate yet elegant enough to show off the furniture properly.


– Logo & Brand Identity

– Collateral Materials


– Brochure

– Product Demo Videos

– 3D Animation