St. Luke’s needed a campaign for their children’s hospital and they needed it fast. We created a campaign with a new look and feel consisting of newspaper, magazine and out of home advertising that highlighted benefits unique to the children’s hospital.
St. Luke’s came with an interesting request—craft a campaign that emphasizes the fact that St. Luke’s is the only children’s hospital is the region without really placing too much emphasis on the fact that they’re the only children’s hospital in the region (for fear it might come across as, ‘Hey, you got no choice!”).
Highlight the children aspect of children’s hospital by calling attention to the programs and capabilities that were unique to St. Luke’s versus a general hospital. Tonally, we also infused the ads with a sense of childlike fun.
– Magazine & Newspaper Advertisements
– Outdoor Billboards