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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

Work Where You Make a Difference.

St. Luke’s needed to find qualified nurses for their Surgical Services team, and they were looking across the nation for the most qualified candidates. SOVRN created a video that conveyed, not only the joy and dedication of the current St. Luke’s employees, but also the lifestyle benefits unique to living in Idaho.

Challenge

Help St. Luke’s Health System in their employee recruitment efforts appealing to both regional and national audiences. Because St. Luke’s can’t efficiently recruit all over the country at once, we were tasked with being their voice, their outreach program.

Solution

To convey the joy and benefits of working at St. Luke’s, as well as the perks of life in Idaho. Because believability was crucial, we used real interviews with real employees, as opposed to a script, in order to craft something that felt genuine and passionate. The St. Luke’s staff, who are truly dedicated and love their jobs, came through for us in spades.

Components

– Recruitment Video