The United Way works in many ways to change the odds for people. This video tells three of those stories to showcase the diversity of Unites Way’s efforts in the Treasure Valley. Choosing a very unexpected narrator is part of the key to helping this video break through to the audience and keep them engaged throughout the piece. Ultimately this campaign giving outreach is about ensuring the United Way has the value bale funding it needs to help people change their lives and beat the odds. So far this strategy has worked great.