Marketing a software company online is one challenge. Making this healthcare-specific startup stand out from other healthcare sites was another. To differentiate Inofile online, we took a fresh look at colors and images and combined them in a highly modular, easy to update system of content units that allows for flexible messaging delivery. In addition to standard company information, interactive elements and detailed infographics help communicate the new concepts Inofile is visualizing for the industry. Visit the site.