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1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

Are you Western States Material?

Western States Cat needed to find more effective candidates in their search for talented technicians that would fit in well at their company. Our idea was to create a recruitment campaign that had a very “toughest job you’ll ever love” approach in order to weed out less than desirable candidates. We wanted them to know these were hard jobs.


Our task with the recruitment campaign was twofold – help fill several dozen immediate job openings while, at the same time, putting into place the necessary pieces for Western States Cat to recruit successfully over the next 5 years.


SOVRN developed an integrated campaign consisting of a company brochure and posters for trade schools designed to drive potential prospects to a website with a unique and memorable URL that tied into the campaign theme, “Are you Western States material?” Traffic to Western State’s online careers page immediately jumped 290%. More importantly, however, because of the way the recruitment campaign message was crafted, not only did the number of candidates increase, but the quality of those candidates increased as well.


– Brochure

Website Design

– Posters

– Recruitment Video