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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

Custom tailored VIP partner marketing.

One size never fits all. Nor should it when it comes to marketing – especially an inaugural VIP partner marketing opportunity. Our long-term client Western States Cat needed to get some of its top regional customers together to demonstrate the depth and breadth of their partnership commitment. We gave them a complete  campaign with five personalized touches, all wrapped in a custom, co-branded program identity.

Challenge

Help Western States Cat demonstrate its partnership commitment to top regional customers.

Solution

We developed a personalized multi-touch program to attract the customer’s attention, give them all the details and motivation they needed to take action, then paid it off with a memorable finishing touch that led to positive brand sentiment and a few new equipment orders.

Components

– Hand-delivered save the date card for all invitees

– Special invitation from the WSECO President

– RSVP reminder card with opportunity to help set the meeting agenda and submit key business questions and concerns

– Personalized travel itinerary packet

– Custom-tailored, personalized work gloves and seminar topic follow-up materials hand-delivered in special branded packaging

Results

1. Improved image of the brand

2. Strengthened business relationships

3. Generated several new equipment orders within weeks of event