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SOVRN

1101 West Grove St
Suite 201
Boise, Idaho 83702

Ph: (208) 345-6064

12 locations. 5 events. One champion.

Western States Cat wanted to do a significant event for their customers that allowed operators to showcase their skills with heavy equipment, and they came to us for help in naming the event and establishing the overall look and feel. In addition, we created partnership proposals, vehicle wraps, videos promoting the event, and built a microsite that provided real-time results from each weekly event.

Challenge

Our task was to promote both participation in the Rodeo by Western States’ customers but also the event itself. This was to be a showcase for the Cat equipment that Western States carried so increased participation meant increased exposure.

Solution

We created a tough but sharp look to the event that ran throughout the various promotional materials, which included partnership proposals, vehicle wraps, web materials, videos and a microsite that provided real-time event results.

Components

– Partnership Proposals (print)

– Vehicle Wraps

– Promotional & Event Videos

Microsite

– Web Materials