The Exergy Tour was a new ladies professional cycling race to take place in five stages across Southwestern Idaho. As this was something that had never before existed, SOVRN was tasked with building the Exergy Tour branding from the ground up including logo, identity, website, signage, advertising, cycling jerseys, brochures and a television PSA.
To help launch and promote a premier ladies professional cycling event taking place in and around the Treasure Valley — in a very short timeframe.
We developed the branding and identity for the Tour that was simultaneously unique yet also very much in line with what cycling fans expect to see from this sort of event. Our task, even though this was a first-time event, was to give it a presence and stature of a long-established race.
– Brand Identity
– Event Collateral
– Website & Online Shopping Cart
– Posters & Signage
– Advertising: Online, Broadcast & Print
– Rider & Retail Jersey designs