Frontier Credit Union Branding

Building Better Lives Since 1935. This core value drove Frontier Credit Union to seek a rebrand to expand their impact across Idaho. They aimed for a brand that reflected their significant milestones and future aspirations—one that defined both their history and their direction.

Frontier turned to SOVRN to launch a comprehensive rebrand within a tight timeline, essential for the fastest-growing credit union in the state. The rebranding process included a new name, logo, and updated marketing materials. Every aspect incorporated insights and feedback from staff across various departments, stakeholders, and their senior leadership. 

The result was an authentic, inclusive, and bold brand—one that resonated with members, excited staff, and made a lasting impression on the communities where they continue to build better lives.