Community.
Not Corporate.

Working with leaders across the bank’s many business functions, we undertook a discovery exercise to assess the marketplace and develop a positioning that would distinguish this privately-held financial institution on its priorities – putting people, community and Idaho first in its decision-making and operations. The result is a bank that looks as different as it is. A brand that has something to say and is confident in how it connects with local business and personal banking consumers. And a growing relationship that is making a difference for the bank’s owners, employees and customers.