A Degree of Differentiation
When leaders of Boise State University’s highly regarded Educational Technology program realized it was getting looked over by top candidates, they looked to SOVRN for some academic counseling on how to improve the image of their online program.
- Challenge
Enliven a stagnant brand.
- Solution
Working with a creative, collaborative client we created a cost-effective campaign with hand-illustrated art posters and motion graphics. The oversized posters were a big hit at recruiting events and supported by rich, animated video content on social platforms to deliver a differentiating look and a powerful audience-inspiring message.
This digital campaign effort picks up on SOVRN’s previous brand awareness-building work that received international recognition and broadened the program’s appeal to thousands of diverse prospects. Because the department’s leadership and staff are such a draw to students, we created this self-promotion campaign to help widen the awareness and appeal of this all-star group of innovators. The work takes a light-hearted and self-effacing look into the lives of these educational technology experts, who are anything but typical in their field. The larger-than-life designs paired with factual content will be rolled out across numerous mediums—print, collateral and digital marketing—to ensure BSU’s best people are helping draw in the best students to this self-funded and rapidly-growing certificate and degree-granting program.
- Components
– Poster Series
– Motion Graphics
– Staff Cards
