50 Years in the Making

The Governor’s Cup celebrates its 50th year in 2024, and to properly tell this story, we collected interviews with previous governors, participants, and the race staff; footage of participants and volunteers at the race in 2023; and historical assets used in marketing materials back to the start of the race in 1974. We then utilized these elements in an overarching video piece, an animated timeline using historical photos, 5 separate narrative stories, and a host of shorter versions for use in social media.