Dick Anderson Construction is one of the most respected general contractor and construction management firms in the region and needed their brand to reflect the quality of their organization. We went through a visualization process to make some subtle adjustments to the brand and then dug through their existing website. We restructured the site hierarchy and created a straight-forward user experience that reflects DAC’s approach to always being part of the solution. Part of the process was for us to travel to a range of different jobsites to capture compelling photo and video assets to use as part of the new website. We also captured stories of employees as part of a recruiting campaign.
