We wanted to answer the question: what defines a brand of alcohol in Montana, especially one with ties to the historic mining town of Butte?
Headframe Spirits is not only dedicated to creating unique vodka, gin, and whiskey, but also invented and sells an entirely new way for micro-distilleries to make quality spirits. We worked with Headframe in updating their overall brand and packaging (including boxes, bottle labels, and printed materials), as well as improving the overall functionality, content, and user experience on their website.
The language and imagery used throughout the re-design sought to make the brand more visible, clarify that it’s a Montana product, and increase the overall legibility and design aesthetics. In the end, it reflects the amazing impact that Headframe Spirits has on this unique community and pays homage to Butte’s distinctive history.