Helping Leaders Learn

Bluum, an Idaho-based non-profit targeted at educational innovation, approached our creative agency with a unique challenge: to produce a set of informational materials, designed to educate potential Charter board members on the duties of the job. We set about creating a five-episode series of educational videos, each tackling a different aspect of charter board membership. The main footage was shot in various school locations with the help of a hired host. That video production footage–combined with tight editing, expert interviews, lively custom animations, and energetic graphic design–made for an end result that delivers vital information while remaining enjoyable and breezy to watch.