The Magic of Agriculture

Simplot
Video Production
Project Summary

SOVRN created Simplot’s corporate advertising campaign called “The Magic of Agriculture” which featured their global efforts to increase food production, especially in developing nations. For a large, multinational corporation, Simplot very much flies under the radar because, in the U.S., they have a small retail brand footprint. This was an opportunity for our creative agency to really tell their story – one that most people hadn’t heard, even in Idaho. SOVRN was responsible for creative direction, storyboarding, and video production.

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