Guiding Your Experience

Visit Helena
Website Design
VISIT SITE
Project Summary

With an aging, somewhat complex website design, Helena’s Tourism Business Improvement District was looking for ways to better represent the city’s appeal to outside travelers. We re-envisioned the web experience for Visit Helena and went for a ground-up redesign with a targeted approach and a richer experience. We designed the site to maximize usability for travelers with a focus on personal interests. With inspiring imagery, messaging and video—users are funneled toward the businesses and experiences that might interest them. From there, travelers can save and send POI as a helpful itinerary for trip planning. Put together, the end result is a streamlined, dynamic site that provides an exciting, tailored experience for everyone who checks it out.

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