Born and raised in Moscow, Idaho, Sarah earned her degree in Marketing from the University of Idaho, where she began honing the unique balance of creativity and analytics that defines her work today. Working as a server throughout college instilled in her a deep respect for hard work and a nuanced understanding of people—skills that now shape how she approaches brands, audiences, and strategy.

At SOVRN, Sarah brings that same creative energy and analytical mindset to social media and digital strategy. She’s passionate about the people behind the brands and loves turning their stories into content that feels real and gets results. Her recent experience includes managing social media for a Sun Valley-based wedding designer, where she translated a brand’s personality into a consistent, engaging digital presence.

Highly observant and naturally curious, Sarah is always learning and moving forward. After hours, you’ll probably find her floating down the Lochsa River, camping somewhere off the beaten path, making (the best) banana bread, or tending to her plant babies. She comes from a large family—both the one she was born into and the one she’s built along the way—and treasures time spent with them.