Carroll College Recruitment Campaign

Student recruitment for Higher Ed is uber competitive. In an effort to stand out in the crowd, Carroll College commissioned our creative agency to raise brand awareness and assert their profile as the number one value in the west among private educational institutions. After immersing ourselves everything Carroll, we quickly discovered their brand messaging and visuals didn’t reflect the unique position they held in the market, nor did it feel authentic to Carroll culture. Here lied our challenge. In the end, student enrollment numbers were up and the project garnered a Gold Rockie Award by the Boise Advertising Federation.