- Brand Development
Always Part of The Solution
Strategically expanding and strengthening a growing construction company’s marketing program
Dick Anderson Construction (DAC) is a 50-year-old-plus, solutions-focused, Montana-made construction company, one of the largest in the Mountain West region. They needed a brand to match their big energy, with a focus on quality, trust, and a driving philosophy to “always be part of the solution. Through major acquisitions, new leadership, and rapid company growth over the past five years in Wyoming, Arizona, Illinois, and Utah, DAC was set up to expand and build on its current marketing program.
The Challenge
- Brand wasn’t used uniformly across the company
- Different teams and offices described the company differently
- Marketing from each offices was siloed without much overlap
- Competitors had strong SEO and website presences
- Social media hadn’t kept pace with the company’s rapid expansion
- Marketing workload was dedicated mainly to RFP creation
The Opportunity
Since its creation in Montana, DAC has expanded into neighboring states and as far as Arizona and Illinois. Their brand was poised to grow alongside this expansion through tighter, focused marketing and communications, both internally and externally. DAC is “always part of the solution”, and its updated brand was there to show that.
Our Approach
- Clarify and unify brand messaging
- Demonstrate DAC’s commitment to being part of the solution
- Develop stories, through interviews with employees and customers, that exemplified this brand
- Streamline content management and distribution, both internally and externally
- Improve their website UX and SEO for the company and individual offices
The Impact
- Clear, consistent external messaging and visuals
- Stronger brand positioning
- Improved knowledge-sharing among offices
- Expanded DAC’s digital reach through strategic content:
- 813,000+ social media views
- 1,300+ new followers across platforms
- 320% increase in Facebook visibility
- 11.6% LinkedIn engagement rate
- Greater recruiting success
- More efficient on-boarding and training process
Scope of Services
- Brand architecture and identity system (logo, color, typography)
- Strategic messaging and narrative framework
- Website design, content and development
- Brand visualization: signage, apparel, collateral, campaigns
- Brand anthem and video assets
- Proposal templates and business collateral
- Digital and print campaign elements
- Recruitment campaign & videos (role and location specific)
- Brand campaigns
- Safety videos (English & Spanish)
- Content Management
- Social Media Management
- Thought Leadership
- Quarterly Newsletter
- Magazine inserts
- Apparel/Merchandise Creation
- Digital Catalog
- Office-specific branding
- General Retainer Work
- Daily strategy, planning & design support
- Videos & Photo Library
- Event & trade show materials creation
We had the expertise, track record, and ambition. What we lacked was a brand that carried the same weight. SOVRN helped us align our team, elevate our presence, and step into category leadership.
— DAC
