Case Study:
Visit Helena Montana
- Video
Stories That Shape a Place
Three artist profile films that transformed Helena's creative community into a strong tourism asset.
Instead of telling people why they should Visit Helena, we introduced them to the people who make it worth visiting. Featuring local artists A.L. Swanson, Cyrus Walker and Giselle Hicks, these documentary-style films became part of a broader brand campaign built on authentic storytelling. The series invited travelers to experience Helena through the eyes of its makers while giving residents a deeper connection to the creative community they call home. It’s the difference between pushing a destination and pulling people toward it.
UPDATE: Winner of the 2026 Marketing Campaign of the Year Award, from Montana Department of Commerce
Hold Still
Giselle Hicks — Ceramic Artist
The West is What you make of it
Cyrus Walker — Painter
Take Your Time
A.L. Swanson — Woodworker
