Visit Helena Artist Spotlight Videos

Instead of telling people why they should visit Helena, we introduced them to the people who make it worth visiting. Featuring local artists A.L. Swanson, Cyrus Walker and Giselle Hicks, these documentary-style films became part of a broader brand campaign built on authentic storytelling. The series invited travelers to experience Helena through the eyes of its makers while giving residents a deeper connection to the creative community they call home. It’s the difference between pushing a destination and pulling people toward it.