- Brand Development
Rebranding a true community.
Unspoiled. Unfussy. Unexpected. This is Helena, Montana.
It’s a nuanced task creating a brand that welcomes guests while ringing true with locals. The Helena Tourism Business Improvement District (Visit Helena) wanted a brand that does both: stimulates long-term growth in tourism, workforce, and business attraction, while authentically representing the community.
Challenge
It’s a nuanced task creating a brand that welcomes guests while ringing true with locals. The Helena Tourism Business Improvement District (Visit Helena) wanted a brand that does both: stimulates long-term growth in tourism, workforce, and business attraction, while authentically representing the community.
Solution
As their long-time creative partner, SOVRN worked with Visit Helena to launch a comprehensive rebrand. This included a new logo mark, website redesign, video production, and every piece of collateral from digital ads to trade show booths.
Every aspect was conversation-led; by listening first to key stakeholders and community members. The result? A bold new look that is distinctly Helena, marketing materials that show off what we love about this place, and a website that’s a go-to resource for events, restaurants, outdoor activities and more. That’s something celebrated by locals and visitors alike.
The brand strategy development was a true collaborative effort and provides a competitive advantage. SOVRN understands Helena’s vision and brand, is closely aligned with the community and versed in destination marketing. Their collaborative and result-oriented approach gives me confidence to strongly recommend this company in the highest order.
— Andrea O, Exec Dir, Visit Helena
