Sorren Rebrand

Case Study:

Sorren

Brand Development

Unifying a National Firm Without Losing What Matters.

Sorren came together as a new Top 50 national accounting and advisory firm built from more than a dozen respected regional practices. From the start the goal was clear: grow with purpose without losing the trust relationships and community roots that made each firm successful. SOVRN worked closely with leadership to shape a brand that could carry national scale while still feeling personal, familiar and grounded.

Challenge

Each firm brought its own culture leadership style and long-standing client relationships. People were proud of where they came from and rightly protective of what they had built. The new brand had to ease concerns about becoming too big or too distant while clearly signaling strength clarity and credibility in a crowded national market.

SOLUTION

We began by listening. Through deep conversations with partners teams and stakeholders we uncovered the shared beliefs that already connected these firms. From there we developed the Sorren name a clear brand story and a flexible identity system designed to grow. The result is a brand that brings many histories together without flattening them built to scale while staying human at the core.

They bring a unique blend of artistry and strategic insight that makes them a true asset to any project.

DJ — President, Strealhead Manufacturing

Scope of work

New firm name and positioning: Sorren
Brand architecture and identity system (logo, color, typography)
Strategic messaging and narrative framework
Brand map: mission, vision, values
Tagline and brand promise
National press release support
Website strategy, content and development
Brand visualization: signage, apparel, collateral, campaigns
Brand anthem and video assets
Proposal templates and business collateral
Digital and print campaign elements

Each project we’ve initiated with SOVRN, regardless of size and scope, has been met with an eagerness and drive to make it the best possible while respecting our budget and timeframes.